We would like to draw your attention to a public education campaign by the British Association of Plastic Reconstructive and Aesthetic Surgeons (BAPRAS). It addresses the worrying lack of consumer awareness about how to choose safe and appropriate cosmetic surgery.

BAPRAS carried out a major national survey of attitudes and approaches to cosmetic surgery in the UK. A number of worrying trends were identified:

Do not check surgeon credentials 24%
Not aware of associated risks 21%
Not aware of aftercare 27%
Influenced by marketing from clinics 51%

Rushing into surgery without consideration can cause lasting damage – more than half (59%) of patients undertaking surgery less than two weeks after their first consultation are actually less confident about their appearance afterwards.

Half of all cosmetic surgery patients (53%) say keeping costs down is a major consideration. We found people choosing surgery in this way were much more likely to have disappointing results or feel less confident about themselves afterwards.

More information can be found at the BAPRAS website: Think Over Before You Make Over